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Right on the Money: Volkwagen Passat Commercial is Hysterical

Categories: Latest News
Posted: January 14, 2013
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The Super Bowl is just a few weeks away. And, when you don’t have a team in the big game (what happened to my New York Giants this year?), you keep an eye on the commercials. Those 30-second spots go for millions of dollars and have high hopes riding on them…that you will be enticed to buy more beer, cars, you name it.
 
A new-ish ad from agency Deutsch, L.A. is utterly charming that it gets my pre-Super Bowl nod. “Baseball Toss” was created for Volkswagen Passat. In a suburban front yard, a father and son do the time honored tradition of tossing a baseball. But their form is anything but traditional. When the mopheaded young boy lets loose with a throw that looks more like he’s bowling — the ball spends more time on the ground than in the air — your heart breaks a little bit.You’re certain he gets picked on in school and is the last kid chosen during P.E. for sports team. But, the dad offers surprising encouragement. And, then the father unleashes a puzzling throw that looks like a cross between Elaine’s wacky dance on Seinfeld and a contortionist unraveling his body. It’s so brilliantly funny I’m convinced the actor playing the dad needed a chiropractor adjustment after filming.
 
A chip off the old block. Volkswagen has an endearing ad that takes a rite of passage and finds fresh humor in it. I grew up in Manhattan where I didn’t have a front lawn, but as a lifelong Yankees fan, I am smitten with this charming ad. Check it out below.
 



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  • Volkswagen America and their ad agencies have always been great at connecting the car to lifestyle.  This is where the American car companies always seem to fail.  There’s not much difference between the offerings when it comes to automobiles, but if an American car company could learn anything from Volkswagen, it’s that a majority of people don’t buy cars for the 22-inch wheels, the turning radius or even what’s under the hood.  They buy cars mostly based on the perception of the car itself.  That said, this commercial simply identifies the Volkswagen owner and tells the story that it’s okay to be different as long as you’re a good person and are willing to embrace your differences and pass them down to a new generation.  The “Big Three” and their dealers believe that consumers react to a car driving on a dry lake bed, slo-motion power sliding shots and announcers screaming about $99 monthly payments.  Until they learn that their brands are more powerful than their cars they will never be able to compete with the car companies that “get it.”   

    • Dan

      Whaile the commercial is funny most people are confused as to what’s going on. Is Dad willing to teach his son to be a lousy ball player to protect his car from a errant throw by his son, or is he just a doofus himself. Our office poll overwhelmingly decided that in either case the commercial says the lifestyle of the targeted VW owner is “guys who throw like girls”. My apologies to the women and young girls out there since they all throw better than this guy.

  • Alex

    Hey I think that’s my friend in the commercial he moved away to LA to act

 

 

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