|The US Open Brings the Funny
Categories: Comedy Shows,Latest News
Posted: August 26, 2013
by Ted Greenberg
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The US Open starts its 132nd edition today, but it’s not the only game in town. In fact, the year’s final Grand Slam faced some stiff competition last night with MTV’s Video Music Awards touching down at Barclays Center in Brooklyn. What I’m most struck by both fetes is the length that celebrities will go to promote their brand, their art and even their candy.
Last night Katy Perry flashed her pearly whites and revealed a grill. That’s right a grill. It read “Roar”–which also happens to the be name of her new single. A simple photo op turned into a marketing bananza as the song will drop very soon (though it has recently been leaked). And look at that playful pose and leopard print dress–all coordinated to send a message. Roar.
A little over a week ago, it was announced that Maria Sharapova planned to legally change her name to Maria Sugarpova, the name of her year-old candy brand. Now, it does seem weird that a gorgeous, high level athlete promotes a candy brand–even a high end one. But, changing your name to emulate your brand’s title smacks of a publicity stunt, and not a particularly good one. I love Maria– her competitive fire and toughness — but even this was too much. Hey, as a result, not only did she not change her name, but she had to pull out of the Open with a shoulder injury. That’s the true shame.
Now, Katy’s and Maria’s foibles got me thinking. What would I do in order to promote my weekly comedy show– Ted Greenberg’s The Complete Performer? A grill? A name change? Perhaps a tattoo? Then I remembered. I already have a Mascot. Do I need more than that? I don’t think so.
Tags: Brooklyn, mtv vmas, queens, US Open